Watching the Branson documentary and in part 3 it covers the dirty tricks campaign by British Airways and the eventual victory in the high court BA were hacking the Virgin database ( sounds familiar) and stealing customers, they had a campaign of lies about Virgin Atlantic, Branson and other executives. Going through waste bins and anything they possibly could to disparage reputations, they even claimed that one of their aircraft would crash. Shows how far a company would and a company would a previous unblemished reputation regarded as the Uk air land and flag carrier