I was out on site this morning I thought for my sins I would listen to Talksport, Jordon who had been one of the leading critics of City and had said some very legally close to the bone before, his tone was remarkably different, I have not head the Lance Armstrong reference I have read it on Rag Forums
It's a valid topic for discussion for the media they won't shut up about it because it generates clicks which generate money for them, but there are very few assumptions of guilt in fact that really has changed
From my observations it would appear the groundwork is being done in order to exonerate the club (or minimise things) we are not party to all the ins and outs but I can see when groups are on monoverse.
How do you change the narrative? First you stop any reference to presumed guilt, and there was a lot of that prior to a few weeks ago, then you brief chosen people in the media )and people that matter in the media)as to what the charges are really about i.e stuff that allegedly happened many years ago, I am quite confident that this matter will be closed shortly and the club will come out of it very strongly, although I think some chairment (particularly of a North London club we played recently) will be sleeping with one eye open for many years