Didn't Adidas or Nike question how New Balance's Liverpool kit deal was incredibly high and there was no way they could match it... and that FSG had links to somebody on NB's board?Well yes.
But Etihad are NOT a Related party to City by IFFS IAS24.
The PL declaring it to be so Basically targets MCFC. And restricting sponsorship based on country or a perceived connection stinks.
Let's start with PL American Owner Connections to Amercan Companies that sponsor PL companies. Lets start with Under Armour from the US who have a relationship with other Fenway Sports brands.
All should be accessed under the same fair value rules. End of.