LeonardoDaVnci
Well-Known Member
ETIHAD SPONSORSHIP
Another trope in the MSM is the PL are charging us with 'inflated sponsorship deals ie that are above market values"
When I first looked at these values below I felt slightly uneasy ....
But on reflection, Etihad don't just sponsor our kit they have the naming rights on the stadium, the academy, in fact the whole campus. They also have aircraft painted in MCFC livery.
The AFC shirt and stadium are sponsored by the other UAE flag carrier Emirates. So why do Ethihad pay £27.5 million more than Emirates?. Is this because City are always in the Champions League and serial PL winners.
However this could this be where the judicial panel get all "interpretive" and say they agree with the PL, ie despite all the clubs justifications we, the panel, also consider the value inflated because blah blah blah....
This is my concern, if the panel agree its judged to be eg £10M per year over market value, how do we counter argue that interpretation. Don't remember market values in the CAS ruling, that just dismissed the ridiculous accusations re the transactions...
Another trope in the MSM is the PL are charging us with 'inflated sponsorship deals ie that are above market values"
When I first looked at these values below I felt slightly uneasy ....
But on reflection, Etihad don't just sponsor our kit they have the naming rights on the stadium, the academy, in fact the whole campus. They also have aircraft painted in MCFC livery.
The AFC shirt and stadium are sponsored by the other UAE flag carrier Emirates. So why do Ethihad pay £27.5 million more than Emirates?. Is this because City are always in the Champions League and serial PL winners.
However this could this be where the judicial panel get all "interpretive" and say they agree with the PL, ie despite all the clubs justifications we, the panel, also consider the value inflated because blah blah blah....
This is my concern, if the panel agree its judged to be eg £10M per year over market value, how do we counter argue that interpretation. Don't remember market values in the CAS ruling, that just dismissed the ridiculous accusations re the transactions...