ETIHAD Value for Money and Unlawful Premier League Rules
The world’s best airlines have been ranked and rated.
This is what a recent, comprehensive survey revealed -
"The Gulf airlines – Dubai-based Emirates, Doha-headquartered Qatar Airways and Abu Dhabi’s Etihad – are leading the way, as is Singapore Airlines, long a favourite of UK travellers. Turkish Airlines ranks highly..."
"US airlines’ reputation for treating passengers as self-loading freight is confirmed, with no American carriers in the top 20 (Alaska and Delta are the closest at 23rd and 24th)."
Do we trust consultants at the Premier League, who have also undertaken work for redtops clubs, to have the final say about what they deem to be fair market value? Why is their opinion weightier than the actual and wider considerations of the parties to the sponsorship and partnership transactions? It is the latter that ultimately decide on reasonable `worth`
Checks and balances are important, however, surely ETIHAD has to be one of the best value, long term sponsorships ever for brand recognition across the world.
See link -
https://brandfinance.com/press-releases/manchester-city-fc-named-worlds-most-valuable-football-club-brand#:~:text=Manchester City FC becomes the world’s most valuable,as the world's most valuable football club brand.
C`mon Brentford, Chelsea and CITY.