“The Premier League are also exploring in-game advertisements involving players on the pitch, such as product placements during goal celebrations, live match betting promotions from players about to take a corner, and sponsored Arteta timeouts with testimonials from the “injured” player. Lucozade, Bet365, 9.15 Fair Play, and GlaxoSmithKline, makers of Ventolin, have already shown strong interest in the scheme. The new Manchester United ownership group are reportedly especially keen to implement it with their players starting in the 2025/26 season, having already begun pursuing commercial deals with several companies, including Bayer, to advertise MiraLAX, and Tesla, to market advanced exploding vehicles.”