Back to Bloom and Brighton.
Albion have announced a 5% rise in season-ticket prices at the Amex – and taken measures they hope will help fill seats left empty.
There are also changes to concessionary age categories coming in the next two seasons.
Announcing the changes, the club told fans: “We’ve done all we can to minimise the impact with a rise of approximately 5%.
Albion want fans to use their season tickets for at least 75% of matches – be it through attendance themselves, listing for resale or sharing.
The club warn: “You cannot leave your seat empty for five or more matches.
“If you do, you may not be able to renew for 2026-27."
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Brighton confirm season-ticket renewal prices for 2025-26
www.theargus.co.uk