I always firmly believed in the idea that a football corporation (I'm refraining from using the term 'club' from now on) would adopt the mantra "we'll be there for you in good times so that you're there for us in bad times".
I'm not necessarily against price increases per se, and certainly not at a time when operating costs are going up. It's the scale of the increase without explanation that disappoints me. I'm up 9.5%. I can afford it but that's not the point. For me, even a bland statement would go some way to easing the disappointment, but no, nothing.
Everyone has the right to react how they want, but I'm quite surprised how much bootlicking there is towards the club. People suggesting some sort of dissent are met with a great deal of hostility. I think it’s fine to disagree but I am somewhat perturbed by the lack of empathy from some towards those who feel the effects of this price hike. There will doubtless be some in this camp who themselves may fall victims to incessant increases further down the line.