city91 said:
Well done PSG, IMO there is absolutely nothing wrong with what they have done. They are offering a service to a business who are paying them for it.
This deal is blantantly out of bounds. The "retroactive" component should be the first clue.
It should be easy to establish the market value of sponsorship, within a certain range. We have many years of sponsorship data for all the different leagues and the types of businesses that advertise, including travel/tourism markets.
Fair market value will take into account:
-what does this company pay its other sponsees (travel mags, websites)
-what would similar companies bid for such a deal
Good innit!
-domestic exposure and what other clubs get for similar advertising
-international exposure and what clubs get for comparable deals on average
-television presence around the world
There is not even close to value for money here, PSG have minimal international following, and French football as a whole even less. Qatar Tourism Authority are paying 100 quid for a packet of crisps. And another hundred for a retroactive bag that they didn't even eat.