Ardwick AFC said:fbloke said:VOOMER said:fb as I understand there's almost zero scope for revenue increase for them?
You have to take your hat to the Glazers for the job they have done commercially and every time I think they have exhausted all revenue streams the pull another out of the hat, like DHL.
But they need success more than any other brand in world football.
I think having neighbours like us will also hold an unfavourable mirror up against them when they lose some of that lustre, and sponsors want lustre.
DHL, backing the second best team in Manchester?
AON, proud partners of the PL champions from five years ago?
Thats bollix, I'm afraid. Rags are the 5th largest brand in the world. Sponsors are falling over themselves to get a piece of the action. Latching onto the rags puts your product in the global shopwindow. We will never ever be a threat to their revenue streams in Asia, USA, Scandinavia etc...We simply don't have the fanbase or interest out there. Bigger and more successful teams like Real Madrid, Barcelona and Chelsea tried it and failed. Barca are now flogging Qatar on their shirts, not multi-national american corporations like AON or DHL. When the rags bring out a new shirt, it is launched at Nike headquarters, even Brazil don't get that sort of marketing. I can't see this suddenly coming to a grinding halt, coz they had a bad season. Even when Chelsea starting winning the league and fa cups, the rags continued to grow commercially. They are like coca cola and the Glazers will never give that up.
I agree in part but....
"NEVER EVER be a threat to there revenue"? Never ever is long time!
It's presuming they will always finish top 4... what happens when BaconChops goes they drop midtable they can't invest in the team they stop winning trophies for a long period? I can remember before BaconChops and to be Honest they were average club winning a trophie every maybe 3 or 4 years...