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more lazy than useless said:mackenzie said:If a 'product' is nearly at its max and relies on an equal performance every year to sustain its debts then surely it adds up that any downward trend is dangerous?
This is an important point, even if it turned out to be only partly true.
What I mean is, for example, Utd's sponsorship deals can be expected to have clauses in them which allow for exposure. Now they've dropped out of the CL how much less will they get from, say, their shirt sponsor or kit sponsor (or DHL !) than they did last year when they reached the final. It's one thing to say their deal is worth X amount, but that's the potential amount.
Dippers being prime example. Adidas offered them less money for their kit deal due to lack of european football, Rags have a couple of off seasons which i suspect they will and they'll do the same.