Prestwich_Blue
Well-Known Member
It's from a blog called andersred (<a class="postlink" href="http://andersred.blogspot.com/" onclick="window.open(this.href);return false;">http://andersred.blogspot.com/</a>) and that article is from last June.LeeOnePen said:Prestwich- interesting, where's that from? As transfer fees are excluded, do you know why Q3 08/09 was healthy? And, therefore what has caused the reverse in 09/10 and 10/11?
I'd guess that Q4 08/09 was much better because they did their sponsorship deal with Aon then and took nearly half of the cash up front. 09/10 is actually quite a typical pattern as clubs get most of their money at the end of a season, thanks to Sky and season ticket sales. Some comes in December/January but the bulk in May/June. The regular cash inflows during the season are relatively small.
They have to pay wages and other operating expenses out of that cash so it goes down over the course of a season and in Q3 and the early part of Q4 most clubs are in their worst position financially. They splashed out a lot on transfers in Q1 10/11 without much coming in from sales and they won't be getting the money from the latter stages of the CL. While they say they don't count on that money, they must have looked at the group they were in and thought they would easily qualify as group leaders and probably get through a couple of rounds.