Phil Neville's elevation is a case in point about how, from united's point of view at least, a perfect circle exists in the media in terms of protecting their commercial interests.
Neville has neither the personality, the intellect, nor the vocabulary to offer anything worthwhile to the role of a 'number two' when commentating upon a leading football fixture, never mind a decisive England World Cup game. The fact this was his broadcasting debut is astonishing, or a rather it should be.
He was on FiveLive earlier trotting out the usual tired cliches about Rooney being our best player, simultaneously ignoring his failure to deliver in International Tournaments throughout the course of his twenties. That is, at least, worthy of debate, rather than being glibly dismissed out of hand, as Neville did.
I will accept Neville's response to the criticism of his debut was graceful and a refreshing change from the usual trivial one-upmanship of the Twitter Generation, but nonetheless he shouldn't have been there to respond to the criticism in the first place.
He is the classic example of someone over-promoted to the ranks of those who muse upon our game for a living. Disproportionally made up from people associated with Liverpool, united and Arsenal to an extent which is wholly disrespectful to fans of other clubs, who outnumber supporters of those clubs in terms of multiples.
This skewing of representation in the media allows those clubs to continue to dictate the narrative and advance the cause of their clubs' supposed cultural identity. 'The united way' only exists to the extent it does in the media because these former players are freely allowed to disseminate that message, without any challenge to its legitimacy.
Shame on the BBC for allowing such a dishonest state of affairs to not only exist, or continue, but also flourish. It's an absolute fucking disgrace.