You appear to be hard of thinking. The yellow sticker is a way of getting some return (and clearing shelf space) for something you'd have to throw away if it's still on the shelf at the end of the day.
You can't expect to get the full price for it, because people would simply buy the same item that was due to expire 2 or 3 days later if you didn't offer it at a lower price.
In 12 months time we'd get nothing for Sterling and he'd have cost us another £15m (plus there might be loyalty bonuses on top). It's a buyer's market for players with 12 months left on their contracts who don't intend to extend.
This.
When a player's got 1 year left you end up needing to haggle. The buying club can do that as they know they can walk away and potentially get the player in a year for nothing. The selling club knows they might get nothing and be lumbered with an unhappy squad player. Pretty simple really.
As it stand its a good fee. Raheem needs to leave anyway, it's a long while since he's shown his best.
Put it this way, if he's through on goal does anyone expect him to score? I certainly don't (and if it goes in I know he's relaxed because he's offside and it'll be disallowed). Yes, he accumulates goals for us by being in the right place to finish moves, but he's not exactly clinical.
Thanks for everything Raheem, all the best, make sure you help Chelsea get 4th.