There's a thing called animal spirits....
"Animal spirits" in politics refers to the irrational psychological and emotional factors influencing public confidence and sentiment, which, in turn, drive collective economic and political behaviours, such as voting patterns, investment decisions, and overall stability.
And all this flag waving and unite the kingdom stuff is exactly that, a general anxiety and unhappiness, tinged with an unfocused existential dread, it's visceral and powerful and effects folk who wouldn't normally consider themselves political. And because it's unfocused and emotional it's difficult to combat with rationality and facts based policy. But just as these animal spirits can flare up quickly they can just as easily die away unless they're immediately harnessed and directed, usually down a dark path, by bad faith actors.
Farage and Robinson have tried to harness it, but they don't have the means and time is not on their side, but it is for Labour, they need to use it wisely.
Polls mean jack shit this far out from a general election, the stark reality for Farage is while he's sat at his table at GB News lying to his believers, Starmer is at his Cabinet Table in No 10.