They should increase the price of all season tickets by £50-£80 but then include all home cup games in FA and Carling cups upto and including the 1/4 finals.
That way, no-one will have an excuse of ducking out of going to the cup games (whether for financial reasons or the 'cant be arsed' attitude).
Before anyone says it, I know that we are not guaranteed home games in the cup, but thats the gamble you, and the club, take...........some seasons you may only get 1 or 2 games.........but others you may get an extra 7 or 8 games. I know that Arsenal include cup games in the price of their season ticket.......hence the reason they get near full houses for each round.
Maybe it could be added on to the price of the season ticket as an optional extra ? Then its our choice (or gamble) to pay it.......if your like me and would always go to each home cup game anyway, it makes sense to pay the extra.
Remember also, the price of our season tickets are one of the cheapest, and best value for money, in the premier league so an extra amount to cover cup games would still represent good value even if the worse happened and we get drawn away in both cups and lose first round. You have to look at the bigger picture and average it out over a few seasons..........Hopefully with the success we should have in the near future I'm sure it would work out much cheaper than buying tickets on a game to game basis.