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Deleted member 77198
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I've always disagreed with this; the dearer the ticket the less free cash each person has each month so travel costs could be what is keeping people away.I'm not sure what you're getting at here. I'm only saying that the club could drop prices 10% and see a minimal impact on revenue. not claiming that this would fill empty seats. Every club has this empty seats problem to some degree, even the rags and Liverpool. If anything, the cheaper the ticket, the less inclined people will be to go to midweek games against clubs like Stoke or West Brom.
What I would like is for the club to take a holistic (to use that once-popular word) view of ticketing to include pricing, distribution, hospitality (which I've long said they've over-estimated demand for) and even the approach to season ticketing which would involve paying a smaller price to "reserve" a seat but only paying for it if you intend to use it.