Look at it another way, do the club need the revenue from season ticket sales. With all the TV money and sponsorship deals etc.?
A big revenue fund stream is off matchday sales of food drink, shirts scarfs etc.
Corporates aside; The spending profile of a fan at a game is different dependent upon several factors, the main ones being regular or visitor/tourist. Your visitor/tourist is going to spend more, your core regular is generally thriftier. So, who do the club want?
Looking at season ticket prices, if they were say £72 for the season they would all be sold and a lot would pick a choose games [lots of empty seats at others], with many loyal fans left unable to get a ticket for the top games. we see this I believe to some extent already in the family stand.
So, there is a compromise on price, too much and those who want to cannot afford them, too little and the apathetic supporters get the roost.
There are also the many other factors such as KO times/days, late announcements of TV fixtures which go to piss fans off and throw in the towel after many years. The Club do not care these fans are easily replaced by new ones willing to spend more money.
Currently the apathetic supporters are winning [empty seats] and fans wanting to go but can’t get tickets. So unfortunately, I see a price rise [leap] in season tickets and more going to travel partners and sponsors. There will be compromise in there, many more £299 season seats spread across the stadium, so we can say our lowest price is ….. and not look like a rip-off.
The argument about not getting younger fans coming is flawed, in that young fans follow success in their influential years [currently City]. The ground swell is there, and that group will stay loyal in later years, look at Salford red socks. The management are not concerned with that, they give free tickets to schools, colleges and universities for the exact same reason. When these individuals get the spending power where will they go?
The loosing of older supporters is not a factor as new money is being brought in in the form of tourists willing to spend. Something we would not have seen ten years ago.
If the Club was worried about empty seats on TV they would ensure the bottom tier was full by not selling tickets in the upper tiers until the bottom was sold out by tourist or fans paying a premium, who will attend EVERY game [corporate!]
The south stand level 1 generates its own momentum with loyal fans who want to sing cramming in, this should be expanded as demand grows, but could the club get more money by keeping us keen?