Superb and spot on. Those that accept this are immune to what is happening here. When the majority on here started supporting our club we paid game by game with coins and the club didn't have a clue who would turn up nor what our names were. Even with Season Tickets and eventually Seasoncards, all they gleaned were our names, ages and where we lived. Now they want us to be a small part of some big business analytics experiment where it can only be a matter of time before our movements are tracked and no doubt our preferences noted. How long before the stadium is cash free and even card free and we are expected to be dictated to in what is offered for sale and how we pay.
In short, anyone on here who is naive enough to think our team gives a fuck about match attending fans anymore seriously needs to get a grip. We are becoming almost an inconvenience in our presence and administration and other than those that attend corporate it can only be another generation at most before we see screens around the stadium showing faces of global fans watching on PPV streams. We had a small glimpse during the pandemic of screens showing fans at home and you can almost guarantee that's where we will eventually head.
"Christ, fans at the stadium, that's just so yesterday" I can here the youth of tomorrow saying.