The only reason that has happened is because of very very poor sales for the family stand
Look at the planner. It's nowhere near selling out
http://tickets.mcfc.co.uk/events-choose-seats-flash.aspx?eid=16827&sid=44087&pid=5286&vid=61
I bet there's still nearly 2000 tickets to be sold
They haven't actually reduced the ticket price in that deal for level one vs PSG either: it was always £40 adult, £10 under 16, in the lower tier of the Family Stand with the £5 season ticket/Cityzen membership reduction.
That's your £50 deal right there. Nothing has changed apart from a food voucher being thrown in.
What the club has done however is bring the price in the upper tier of the Family Stand down to match that of the lower. So level two of the FS was £45 adult, £15 under 16 with the £5 membership discounts included.
Now they've matched upper with lower so it's now £40 + £10 with the £5 membership discounts included. A £10 saving together on the original prices.
What's clear is that the club got the pricing wrong for this game right off the bat, as we all knew, and as predicted the deals are coming out now in a late attempt to claw back lost ground and try and shift unsold tickets.
Great for everyone on the cup scheme of course who were debited within two days of the prices being announced.
Really leaves you scratching your head sometimes. This is a game that would be sold out and rocking if it was well priced from the start, instead it'll be a good bit below capacity, with many waiting to see the result of the 1st leg before deciding if the outlay is worth it. And then the club inevitably trying to come up with some more late deals to sell the unsold tickets - further disincentivising blues from signing up to the cup scheme.
Sign up to the cup scheme, you pay top whack, and then miss out on all the late deals the club puts out as they try to reverse their initial error in the pricing of tickets for a cup fixture.
Really don't get how the bean counters in charge of ticketing can get it so wrong.