At the moment we have a problem relating to midweek Cup games. We have always had this problem but it has got worse this season. We know from the Ticket Office that seasoncard holders are not going to midweek Cup games. Most likely that's a combination of price and malaise. You can get local matchday fans into the ground on a CL night but not for a League Cup tie, and you can't reduce ticket prices that much for league games because of season ticket holders. Look what happened vs Fulham. All the £30 returns have been snapped up.
My seasoncard works out at £48 per game. If they reduced ticket prices to £25, I would not renew my season ticket. They need to freeze/ reduce season ticket prices for next season, and then they can reduce matchday prices.