Maybe you are right but I think the Club would look to sales for the Chelsea and Exeter games as confirmation that demand is out there. They will also have some data to indicate that there is significant demand for more season cards / flexis.
Midweek games against lower profile teams won’t sell out, especially in an expanded ground. That isn’t the test / standard for expanding the ground. I agree demand for tickets has reduced for the lesser profile games and that’s been exacerbated by the industrial scale use of the Ticket Exchange.
Exactly. Plenty of examples where teams have not sold out their stadium but have expanded or moved to a new stadium and their attendances have skyrocketed. Spurs are one but look at West Ham. They went from 35k to 60k.