The people who say they'd be willing to pay "a ton" for a ticket because "it's our first semi-final in 29 years" had really be careful for what they wish.
To some people, paying £40 seems reasonable - largely because it is the going rate at other Premier League clubs - not least the fans of the "big boys". To others, a price increase of 100% on the previous round is deeply insulting. It is unprecedented and out of character if you go by recent behaviour of the ticket office. Either way, it has come as a surprise to most people, whether or not each individual thinks it is justified.
Top-flight football in England is expensive to watch. I find that £40 for a ticket for ANY game in the Premier League is ludicrously expensive - but because it is the norm, many people are willing to accept it and pay it. For example, if £40 is the cost of a standard away ticket, fans start to think that £35 is cheap. A few years ago, there was uproar when Wigan charged £35 for City fans at the game. Give it a few years and £50 will be the norm and £45 will be considered par. Can it really keep on rising against a backdrop of economic downturn and a relatively low rate of inflation?
For a number of years now, Premier League football has increasingly marginalised fans who do not earn a lot of money. As the most popular sport in this country, the "working class" game is edging towards elitism. Once the game for the "haves and have-nots", it is now insulated from reality by a vulgar commercial bubble. It is the only industry in the world that has defied recession - wages continue to rise, transfer fees hit new heights, and agents line their pockets. But for many, it is the last thing they'd surrender - "You'll take my house and car before you take my season ticket" is a prevailing attitude amongst many supporters.
I grew up watching football. It is the game I love and has been a big part of my life. Like many here, I've experienced happiness and disappointment in all my years of watching football. But I have a life away from the game and am more willing to question whether or not it matters to me that much that I'd go against my principles and pay the most I've ever paid for a ticket for a home game. The more pertinent issue is not the affordability of a one-off game at £40; it is that this is yet another indication that the club is content to drastically move towards extortionate pricing synonymous with England's most prestigious clubs (within the space of one round of the tournament).
In sum, I think fans are well within their rights to voice concern over these prices. They should not be attacked by those whose willingness to pay is unconditional. But for those whose willingness to pay is unconditional, I ask you now whether or not you'd be happy to see your season ticket go up from £369 to £500-£600 for next season. After all, that's what the fans of the "big boys" pay.