Should we be looking at new kit deal?- new update pg34 Chelsea NIKE DEAL

[dickie davies]

Our Chinese deal will give us an enormous amount of negotiation ammunition when the new kit provider talks start

 

[MikeF]

All of a sudden that £400m over ten years that Etihad are paying us seems quite paltry

Whatever did happen to that nice Mr Platini who questioned it?

 

[Prestwich_Blue]

I've changed the title of this thread as it was implying we had one, plus it's a kit manufacturer rather than sponsor. To a large degree, these deals depend on shirt sales, as that's how the companies make their money. We're not up there yet but I'm surprised we're so far below PSG & Milan.

 

[City14]

I've changed the title of this thread as it was implying we had one, plus it's a kit manufacturer rather than sponsor. To a large degree, these deals depend on shirt sales, as that's how the companies make their money. We're not up there yet but I'm surprised we're so far below PSG & Milan.

Thanks Mate for tweaking the title.

Did a quick google search and found some figures....if we are not in the top 10 wonder what our average annual shirt sales figures are.... http://www.totalsportek.com/football/clubs-with-most-shirt-sales/

 

[prof-taf]

I expect this season to finish, hopefully well and then for city to announce the following in fairly quick succession before the Euros:

Manager
Major sponsorship deals inc kit
A new holistic philosophy
Player exits
New players in
That were bigger than the rags

 

[FanchesterCity]

To be honest, I'm sceptical of these flat fee deals. I would have thought that the deals would incorporate all kinds of sliding scales depending on the volume of sales, or even a revenue share / percentage deal between the two.
It would appear that the flat fee is probably simply buying the rights to produce the kit, but I'd have thought more forward thinking clubs would want to construct more complex deals.
I'd also imagine that the shirt sponsor and the manufacturer also have to be in agreement with each other. Probably not an issue in 99% of cases, but could be in some.

 

[FanchesterCity]

Thanks Mate for tweaking the title.

Did a quick google search and found some figures....if we are not in the top 10 wonder what our average annual shirt sales figures are.... http://www.totalsportek.com/football/clubs-with-most-shirt-sales/

Last figures I saw, we sold approx 250,000.
Heaven knows how many counterfeit shirts are sold (for all clubs) I'd guess 1 in 3 are legitimate

 

[gringo8]

I've changed the title of this thread as it was implying we had one, plus it's a kit manufacturer rather than sponsor. To a large degree, these deals depend on shirt sales, as that's how the companies make their money. We're not up there yet but I'm surprised we're so far below PSG & Milan.

A mate of mine knows one of the Nike directors. He's heard they have offered big deals to both us and PSG. No idea if anything has been agreed though.

 

[IanBishopsHaircut]

Already had one wish granted with a change back to something like our old badge...now all I want is the three stripes down the sleeves with an adidas deal and i'll be happier than a pig in the proverbial

 

[Deepest Blue]

It sort of amuses me when rags and other KFA's gob off that we only pass FFP because we have unrealistically high valuations on shirt deals supplier and sponsor.
Our deals are currently well under where they would be for other clubs of our size and recent success.
Something tells me that the next set of deals will really give them something to squeal about.