I would be shocked if they do go bust. Setanta have there stations in a few countries around the world. Yes they are finding it hard to get money together like everyone else but they will be around for a few more years. The deals they have signed for England matches , FA Cup , Priemier League , Europa Cup , Champions League ( Ireland ) and there other leagues they show SPL , French , German and Dutch leagues they show more football than Sky do. It may not be up to the quaility of the football Sky shows but you will get people signing up just for there football alone.
Then if you add the likes of Boxing , UFC , Rugby and the Cricket IPL I would say they got a shit load of people signing up just for that cricket. Golf and now the NBA playoffs. They can cut costs easy and you will see them get rid of the Setanta News soon enough. Also the Speical1tv it is the best thing on Setanta or Sky by a mile it pisses over Soccer AM.