Here in the US if a player can't get the number they want they will try to buy it off the other player either with dinner or a gift of some sort like a watch. Others will get creative, Kobe Byrant changed his number to 24 because 2 + 4 = 6, the number of championship rings to = Michael Jordan. So even though Jovetic has used 35 before he could be using it currently because 3 + 5= 8.