I love football, I love listening to football chat, I have a lot of free time to listen to football chat whether that be in my car or at work, I should love a radio station dedicated 90% to football - but here's the thing - I can't stand TalkSport. They're missing out on tens of thousands of listeners by trying to be 'The Sun' of British broadcasting instead being a more informative, less aggressive station.
It's like choosing to go into the tap room of the pub knowing that the annoying bloke that tries to argue with everyone is in there.