Well, I suppose you've got footballers pretending to be dancers and skaters, so you're bound to have the opposite, but like you say, some people have got to be in the public eye all of the time (sometimes they even get knighthoods for it).What an unedifyiing spectacle, this annual embarrassment of "earnest" narcissism, is.
It's a wonder that they don't field a player in a mask so they can get 30 'celebrities' paying to say it was them.