Is it just me or would it not be a bad thing to miss out, we could fully concentrate on the league and domestic cup competition's. As for players won't sign unless we're in champions league I don't buy it PEPs name alone would attract them I'm not that arsed about champions league to be honest
Club can't afford to miss out on the Champions League financially.
Both in regards to TV money, sponsorship deals and ticket sales.
The people upstairs see the Champions League as the be all and end all when it comes to the club brand.