Journalists: Thank you Prime Minister...I'm now going to ask you an awkward question.
PM: Errrr.....That is a fantastic question...where I will we.....stall.....whilst I think of either a slogan or a serious answer....depending on the err...tone. If I don't want to answer I will err...pass it on to one of these medical boffins who will look like they are shitting themselves that I won't sack them for putting me or my government in the shit.
Medical bod: Thank you Prime Minister. Excuse me whilst I tread on eggshells then say a big medical word and a statistic to change the subject.
PM: Brilliant! I hope that answers your question. Now we go to...