The Fred Dibnah question

My question is who in the ever loving fuck is Fred Dibnah
He used to have his phizog in our matchday program, advertising the vile, sweaty Greenhall's beer.
He also did the same on television.
I was told by someone who moved in the same steeplejack / engineering / Boltonian circles that Fred disliked the beer though and was a dedicated Guinness drinker.
 

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