Their messaging has been atrocious.
First it was that they had inherited a financial black hole that was much worse than anticipated.
Once we got used to that message we had Reeves doing that unusual presser just a few weeks ago, that was widely acknowledged as laying the foundations for a budget that might hurt.
Now we have Streeting and others saying manifesto promises will not be broken, and strong suggestions Reeves is changing her mind again.
I get that things change and other options might appear, but FFS get the optics right. Otherwise it gives the impression of a government who are all over the place and allowing leaks and subsequent speculation to see how things lie. And that isn't the sign of strong leadership.