The Liverpool Thread

[samharris]

Re: The new Liverpool sponsor

I wonder what crap king ken will bring in with that yearly windfall..

 

[M22 Blue]

Re: The new Liverpool sponsor

This new deal is nothin to do with the fact that their current sponsors have pulled out due to not wanting to be associated with racist scum is it?

 

[Prestwich_Blue]

Re: The new Liverpool sponsor

This new deal is nothin to do with the fact that their current sponsors have pulled out due to not wanting to be associated with racist scum is it?

Sadly not. It's been in the pipeline for some time. Although what their shirt sponsor Standard Chartered (who make nearly all their profit in Asia & Africa) think is anyone's guess.

 

[greasedupdeafguy]

found this funny <a class="postlink" href="http://www.redandwhitekop.com/forum/index.php?topic=285654.0" onclick="window.open(this.href);return false;">http://www.redandwhitekop.com/forum/ind ... c=285654.0</a> what bellends

 

[leighton]

How can Liverpool demand or get that deal is just madness. Looking at the deal and how Liverpool has done in recent seasons it is way over the odds for them in my view.

Also with this deal they are also rumoured to be building a new staduim again in Stanley Park that will cost them some money to do and if they keep missing out on Champions league they could well be screwed if the new ground gets the go ahead.

 

[Thaksinssoldier]

IMO they bet the house this season and its failed badly.

The big purchases came out of the money set aside for the new stadium,with the hope that a good finish plus champs league money would pay the other half.

The fact they wont get european football again will absolutely devastate them over the next 18 months I reckon.

 

[LoveCity]

Ian Ayre reckons no problem because of their global revenue.

Liverpool managing director Ian Ayre believes the club's vast global appeal gives them the financial muscle to absorb revenue lost from missing out on European football.

This season is the first since 1999/2000 that the Reds have not competed on the continent and the second in succession they have not been involved in the Champions League.

The race for a top-four place is as competitive as ever with Chelsea, Arsenal, Liverpool and Newcastle the three main rivals for one spot with Manchester City, Manchester United and Tottenham seemingly engaged in a three-way title race.

However, Ayre believes the "landmark" new six-year kit deal, reported to be worth a staggering £150million, just signed with United States-based company Warrior shows Liverpool are still a force to be reckoned with regardless of the team's short-term fortunes.

"Performance on the pitch definitely affects business but the difference with truly big football clubs, globally-recognised clubs, is we have sustainable revenue whether we are playing in the Champions League, Europa League or not," he told Press Association Sport.

"That can't go on forever but what is important is that we don't fall apart as a business and we don't fall apart when we don't have a year playing European football.

"Likewise, we don't fall apart as a brand because of that either.

"This club has been around for 120 years and for that reason it has a fan base across the world and we sell huge amounts of merchandise.

"Our fans don't desert us because we are not playing European football, they are always there rain or shine and that is what makes us a great club and attractive to someone like Warrior in this case."

In the current climate of austerity to secure such a huge new kit deal - current manufacturers adidas claimed Liverpool were asking too high a price - is testament to the pull of the Premier League and Liverpool in particular.

It is also increasingly important to the club with UEFA's Financial Fair Play rules in mind and the Warrior business is a significant boost, following on from the four-year £85million deal with Standard Chartered which began in the summer of 2010.

"Particularly at this time it says a couple of things," added Ayre.

"Over the last couple of years one of the things we have been focused on is producing revenue relevant to the size and power of this club.

"We have a fantastic shirt sponsorship deal with Standard Chartered and this is another step.

"When everyone is focused on financial fair play the importance of solid and quality revenues is even more essential."

UEFA hopes FFP regulations will ultimately mean that clubs will break even as they tailor expenditure to income.

With that in mind Ayre admitted the more big-money deals they could bring in the better off they would be and Warrior's ground-breaking deal was part of that planning.

"It is a huge uplift on where we were in the past," Ayre told Radio Merseyside.

"I would think it is the biggest kit deal in football, certainly in the UK.

"It comes at such an important time when everyone is looking through a microscope at club revenues and making sure you spend what you earn - so the more we earn the better.

"It is part of our overall challenge: we have to generate as much revenue as possible to compete at the highest level.

"Particularly with the introduction of Financial Fair Play these deals are landmark deals and they feed the coffers that help us to be a sustainable football club and that is something we will always be focused on."

The new income will, in some part, benefit manager Kenny Dalglish when it comes to strengthening the playing staff.

But he accepts the team have to do their bit on the pitch to help make such deals possible in the future.

"It helps obviously but the greatest help we can do for ourselves is to make sure we get some success on the pitch and we will try to do that," said the Scot.

"The history and tradition of this football club is a fantastic selling point for us.

"The finances are all well and good - if you don't have any finances it makes it more difficult to be successful - but success on the pitch is the biggest factor.

"It is important just to continue the progress. The better the results the better chance we have of being successful."

 

[bluemoondays]

So, a new benchmark for our sponsors :D

We'll be in the CL - they won't (maybe not even EL)

We'll be Top 3 (hopefully 1st) - they won't

Their sponsorship £30m/season - ours should be able to go to £35-40m/season given the above.

LMFAO

Looking at their squad I think they need a "guaranteed" 20+ goals/season striker (£35-£40m, another Andy Carroll :p), a class creative mid (£30m) and a class RW (£25m+). On top of that they could do with come decent backups/rotation players as Maxi, Kuyt, Gerrard, Carragher & Bellamy are all the wrong side of 30. Add another £30-£50m easily.

KKK needs to spend another £150m easily to have a really good chance of making CL spots, especially with Chelsea still spending, us not done yet, Spurs, Arsenal & rags still looking good plus Newcastle as the dark horse! It's not just about spending the £150m, it's about spending on the right players and he's failed pretty spectacularly so far.............

 

[Matty]

Ian Ayre reckons no problem because of their global revenue.

Liverpool managing director Ian Ayre "It is a huge uplift on where we were in the past,"

"I would think it is the biggest kit deal in football, certainly in the UK."

You see, he's simply making shit up/lying here, and no-one is calling him on it.

Ayre knows, for a fact, that the United Nike deal is bigger than the Liverpool one, so not only is this deal NOT the biggest in football, it's not even the biggest in the North West of England.

 

[Golden Balls]

Henry and Co. are pretty intelligent when it comes to revenue and the business side of things.
On the field...not so much