Cult of personality. There are now dozens and I mean dozens of strikers around Europe who would contribute more to the team and score as many, probably more judging by his performances for Liverpool so far. Just look at the smaller teams in the Champions League, how hard some of the strikers work - these players, such as the diver Doumbia and Shakhtar's Luiz Adriano, do not have the charisma and image of Balotelli but do more on the pitch and earn their (modest compared to Mario) wages. His attitude never improves and I think its idealistic to think it would if he came here. He was told even by his agent that Liverpool was his last chance at the top and he still isn't arsed.