Thank you for taking the time to come on here SR. I wondered if you'd be good enough to answer a question I've been struggling to elicit a response from others on, as I'm genuinely interested on your take on this, given your knowledge of FFP.
Given the new financial landscape imposed by UEFA, where do you see City sitting as a footballing force in five years time?
I personally believe that , if anything, FFP will assist City - the drawbridge effect - and that we will continue to grow as a club to the point where we are one of the top six clubs in Europe. I say this in light of the "FFP-Free" areas of committed expenditure in and around the stadium, the resources and commercial nouse of our owners, the continuing rise of English club football as a global brand and the fact that we are approaching compliance in any event.
I would really value your thoughts on the effects on my football club over the next few years of the subject that you write about with such authority. The "bigger picture" if you will.
I've not looked at City for a while, but the big picture is substantial revenue growth, due to a number of factors:
a. Commercial deals - not just Etihad, but a raft of additional sponsors.
b. TV money - the new PL deal (from this season) and Champions league deal (from 2015/16 season) will substantially boost revenue - though City will have to continue to be successful on the pitch to benefit. Note that only a small amount of the new PL TV deal can go on increasing player wages.
c. Match day income - City have announced plans to increase the capacity of the Etihad stadium to 62,000.
On the cost side, City's hope would be that the investment in the academy will bear fruit, enabling the club to spend less on signing players or, more specifically, use the transfer budget primarily on world class players, as the squad would be bolstered by homegrown youngsters. Easier said than done, of course, but that's pretty much the strategy of Barcelona.