Sky mix being free should be a positive not a negative, only paying fans can watch the others so might just get the younger fans watching the best team in the land racking up a cricket score.
Free TV got me hooked in the late sixties and even barren year's never changes your team you adopt as a kid, even now you can guess the ages of people by who they support, spuds had a massive following early sixties then fans then moved on to Everton/Leeds/ Chelsea and Arsenal, a few utd fans and Liverpool fewer.
I guess like cricket and boxing, as kids you knew them all but paying to watch is elitist and cricket is on its knees.
More free matches should be part of the deal in my eyes.
Come Sunday and a champions display will bring a new generation onboard