Not entirely. The print business is dying but some of them will be successful in the digital world. The news and media group of the Guardian is profitable and most of its revenue now comes from digital sources (56%) which is why I keep asking City fans to boycott it online. Fans seem to think that as long as they don't physically give them cash then they aren't supporting them but using their web-site and commenting online drives their revenue through advertising. They record their 'reads' and 'comments' and I am pretty sure that the feel of their journalism has changed in the digital world. The articles are provocative and designed as click-bait inviting the football fan to respond and trigger a snowball of discussion and traffic.