It is true that the rags are still seen as the flagship of the premier league, regarding marketing the product abroad.
This is changing though. Sky, BT and terrestrial channels, whenever possible, like to show them at home to a bottom half of the table side or away to a side that they haven't lost to in decades.
The sty is no longer the fortress it used to be though. What good is it to showcase the supposed standard bearers of the premier league losing at home or dropping points against "inferior" opposition?
The media in general are desperate to keep them up there but the time is drawing near where it becomes detrimental to the cause. The global image of our league is actually being harmed by their tepid and mind numbing displays.
Even the least educated kid in Singapore with fifa on his laptop will start to wonder why shrek is so highly rated on his game, yet utter dogshit in reality.
There comes a point when the game is up. Time to move on. Nobody will fall for the guff about world stars turning up and nobody will get up in the middle of the night in the far east ,just to watch them play like the rose and crown again.
There'll just be empty promises.
