That's exactly it with Custis. He's built a surprisingly successful career upon nothing more than reporting football's current affairs through the prism of all things Manchester United.
The sheer mental gymnastics involved in suggesting that a club currently only clinging to sixth by default of having an outrageous head start on 14 other clubs - and which despite having recently spunked over a billion up the wall cannot now even guarantee a tilt at a Champions League spot next season - might somehow be considered a prospect that any top player might seriously relish, is awe-inspiring in its complexity.