It's what Rashford does off the pitch that is keeping his name in the public's conscious, but that's exactly how it's always been with the rags. The oxygen of publicity is what keeps the club going.
I have always thought Beckscum was arguably the single most overrated player in the history of English football. But his craving for publicity is what has made him a household name, not his footballing skills.
The same with Rashford, I do not see a good player in him, never have done. He is a typical rag product: over-hyped and placed on a pedestal by the tabloid press. The odd flash of talent now and again does not a good player make.
We all know what it''s like with the rags: a player comes up through the ranks and makes his Premier league debut. That night on MotD the studio is awash with gallons of semen. Lineker, Shearer, and whoever else are waxing lyrical over this 'fantastic, genius who will go on to be one of the games' biggest stars' blah blah blah...Within 18 months he's playing for whoever Steve Bruce is managing at the time. Then it's back on the merry-go-round for another rag academy player who is 'taking the world by storm'.
The rags today are a bland and vacuous product churning out money for the Glazers. They haven't been about football for as long as I can remember: as artificial as those dreadful American soaps of the 80's - all shoulder pads and lip gloss.
Fuck that for a sport.