I made a comparison between him and Beckscum ages ago, the parallels are there for all to see. Rashford is more concerned with his celebrity status, his public image: the sport he's paid to play is almost an inconvenience to him. The same with Beckscum and the whole 'wags' circus a few years back: the whole plastic Kardashian-style nonsense.
The tabloids were more concerned with designer clothes and botox than they were with the football itself.
Once Beckscum had squeezed every last penny from his extraordinarily limited footballing skills, he moved full-time to the life of glitz and glamour that Hollywood offered him and his publicity-hungry skeletal partner.
Rashford will go the same way: he'll move on from the rags and play abroad somewhere in a multi-billion pound deal, then retire to Miami where he'll spend his time soaking up the sun, enjoying the fawning adulation of the American plastics and being interviewed by Oprah Winfrey.