The price is everything. If clubs see the rags continually being fleeced for 20 million above value, they all add on 20 mill.The price. Purely relative and I don't get why some get on such high horses about it.
It's not the 70's - it's a multi billionaire's sport now. Less than a day's earnings for some. You'd think it was coming out of some's 123 account.
Add on the fact that players know they can demand top dollar. It all adds up.
It's why they stand to lose 100 mil plus if they sell Sancho and the rest. They paid stupid money and now it's biting them on the arse.