United Thread | 2024/25

I am 60 tomorrow.

60 years and nine months of hating the scum!

My dad was a rag twat and I am the only perfect tadpole the **** produced I can still remember hitting the back of the net and realising that I was a Blue.

Happy birthday and as for the 9 months? That's dedication.
 
Maybe the PL should just keep there fucking noses out of any clubs sponsorship. A fair price is what's someone wants to spend. Am guessing tax relief plays a big part. CTID
How on earth can they actually gauge just what a fair price is?

There are so many sponsorship deals being done, all with so many factors to take into consideration from both sides of any deal... it would take a whole army of the most qualified business analysts, auditors, accountants to try and assess them and even then "perceived value" of any deal is still largely subjective and open to personal opinion.
 
It's clearly about building brand awareness and recognition as you say. But who knows the marketing strategy behind it? This is what makes valuing sponsorships so difficult. And pointless.
As if the heads of parts procurement at the likes of Apple, AMD, Intel and all other large manufacturers of tech stuff aren't already fully aware of who Snapdragon are and what they produce?

I just can't see who they need to actually "make aware" of their brand and products that aren't already aware of them.

It must purely be a vanity exercise with no business purpose.
 
How on earth can they actually gauge just what a fair price is?

There are so many sponsorship deals being done, all with so many factors to take into consideration from both sides of any deal... it would take a whole army of the most qualified business analysts, auditors, accountants to try and assess them and even then "perceived value" of any deal is still largely subjective and open to personal opinion.

The way they do it is consider any sponsorship City has as suspicious & look over it with a fine tooth comb. They start by asking why would anyone want to sponsor a record breaking, current club world champions, 4 in a row winners of the toughest league in the most watched league in the world. They then look at washed up has beens who may or may not play in the champions league so won’t get the viewing figures & if it’s comparable to theirs it’s rejected.

True story…….
 
As if the heads of parts procurement at the likes of Apple, AMD, Intel and all other large manufacturers of tech stuff aren't already fully aware of who Snapdragon are and what they produce?

I just can't see who they need to actually "make aware" of their brand and products that aren't already aware of them.

It must purely be a vanity exercise with no business purpose.

But you have no idea what their business plans are .....
 
How on earth can they actually gauge just what a fair price is?

There are so many sponsorship deals being done, all with so many factors to take into consideration from both sides of any deal... it would take a whole army of the most qualified business analysts, auditors, accountants to try and assess them and even then "perceived value" of any deal is still largely subjective and open to personal opinion.
They cant and they never have been able to and that is the whole argument, there is no singular outside entity that can determine what a fair market value is, the market decides the value it always has and it always will that is the central tenet of free market economics.

There can be no way to determine the value of a sponsorship deal because quite simply what is valuable to one may not be valuable to another, take snapdragon and standard chartered they are not commercial entities, you cant buy them in the high street or walk into a standard chartered branch so what is the commercial value to these companies of sponsoring a football club, where does the uplift in their revenue come from? So any funding by the premier leagues own admission would be above market value because on the face of it their is no market value.

BUT if the company decide there is some non direct market value to their brand then that is up to them on how they spend their money and that is how economics works, can you imagine ford being allowed to tell ferrari how much they were allowed to sell their cars for because they thought it was unfair that ferrari sold their cars for more than ford did.
 

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