I was doing some reading about Air Force One. Apparently the traditional color scheme is mostly thanks to
French-born Raymond Loewy, with help from JFK and Jackie Kennedy.
Lowey chose "UNITED STATES OF AMERICA" from the Declaration of Independence, which is in a font created by William Caslon, an
English engraver of no mean repute who at one point dedicated a book to George III.
"From cigarette cartons to Coca-Cola; from Studebaker to Skylab, one man shaped all these things — and many more — with his signature style. Indeed, we owe much of America's hyper futuristic mid-century aesthetic to Raymond Loewy, perhaps the most influential industrial designer in American history thus far."
Equal parts designer, businessman, and personal branding guru, Raymond Loewy turned the U.S. into his own personal art portfolio.
allthatsinteresting.com
The first printed version of the United States Declaration of Independence is set in Caslon. Caslon is cited as the first original typeface of English origin.
1. William Caslon (1692–1766) is Britain's first and most celebrated typefounder. Caslon's typefaces transformed English type design and first established an English national typographic style. Thro...
www.typeroom.eu
From the U.S. Department of State.
The appointed drafting committee of the American Declaration of Independence — known as the Committee of Five — consisted of Thomas Jefferson, John Adams, Roger Sherman, Robert Livingston, and Benjamin Franklin (himself an authority on type and printing). Upon the July 4th, 1776 ratification of the Declaration by the Second Continental Congress, the Committee of Five assigned the first printing of the document to John Dunlap — one of the most successful printers of his time, whose shop was located near Independence Hall in Philadelphia.
Dunlap worked into the night to produce approximately two hundred copies of the document for distribution the following day. This first version of the Declaration — now known as the Dunlap Broadside — was composed of roman type from the Caslon foundry, forever linking the typeface to the words and values enshrined in America’s original founding document.
Although by 1776 there were numerous typeface options (most of them, like Baskerville, directly influenced by Caslon), Caslon was selected because of America’s familiarity with it. It was simply what people in the colonies were accustomed to reading, and so it was deemed the most democratic and practical choice for the first copies of the Declaration that were distributed. Caslon Type announced our intent to become a free nation, and carries with it the legacy of its association with the most important printed text in our country’s history.
Caslon type is considered the first Anglo Saxon expression of roman type, which arose during the Renaissance out of humanist scholars’ veneration and imitation of ancient Roman culture and letters. These embedded ideals mirror the Diplomatic Reception Rooms’ logo mark itself, which shares this origin in Renaissance humanism, and relates to ideas of both literacy and the value of the individual.