From the Muen
The club’s view
Quite simply, the club have changed because their data tells them 'Man City' is the term most associated with them. Their global and domestic audience is four times more likely to search that phrase online than any other, meaning, in the club’s eyes, they are 'Man City' and not any of the alternatives (MCFC, Manchester City or City). This is the language most commonly used to describe the club in an online setting.
As City officials look to continue the club’s growth and develop the wider City Football Group, their online presence is key. They need to engage as many fans as possible and reach out on as many platforms as they can. It’s a modern view – but one they can’t hide from.
The fans’ View
As ever, the fans’ view is more emotional. While the club make decisions based on hard facts and data, a fan has a much more nuanced take. To the purist, the shortening of 'Manchester' jars and perhaps reminds them of what fans of rival clubs would call them, rather than a term used by Blues who travel across England and Europe supporting their team.
The dropping of 'Manchester' is seen as a rejection of the club’s Mancunian heritage – and is a decision at odds with the long consultation process the club embarked on with fans to determine the makeup of the new club crest, which was welcomed by pretty much every City supporter.
The club play in Manchester and not so long ago concentrated solely on local supporters. Those who were there during the darker days have constantly felt like they have been losing grip of their club as it has become more successful and this latest development, in their eyes, is another step in City’s globalisation process.