I know a lot of this is old news to us, but to everone else this is new - Is it not:
New Kit officially unveiled (umbro), modelled by players maybe?
Coupled with plugging the free Doves gig? (IMO this was the "suprise", not a big signing)
New Sponsor (Etihad - this is not on the current site yet as Thomas Cook still there)
New Website (with VOD - Plugging pre-season friendlies maybe?)
RSC
I know people were after a special signing (Tevez) which may or may not happen, but it's fair to say that the first question will be about Eto'o. Is this a distraction from what we are trying to do, or is it a subtle ploy for maximum exposure? Do you think it was the plan to announce anything big (Tevez/Eto'o) at this conference, or will we just have to make the most of an awkward situation?
Think about it, SSN et al will be covering it live, we get 10mins of PR while we plug all our new stuff and they have to wait to ask the big question. Remeber we haven't commented on this story at all yet.