But all of that is so massively open to interpretation. Are the German clubs really getting fair value from their sponsors/owners? If so, why is their relative commercial income so much higher than any other league, even though their domestic league isn't viewed anywhere near as widely? Is Audi giving Bayern Munich €50-60m a year to not have their name on the shirt really fair value? And why in the Middle East is any other company from the same country accused of being a "related party," whereas with American owners, the sponsor can be owned by the best friend of the club owner and give them an unprecedented kit deal from a company that no-one ever fucking heard of (and has coincidentally now disappeared, proving what a great bit of marketing that clearly was), and that's just considered a good use of business contacts.