I'm note sure as a strategy appealing to your own base does much good in winning elections fella. Putting political stances/ideologies aside Labour aren't great at self promotion.
To gain support they need to be a lot smarter going forward in the language they use and how open they are in the alliances they make.
Labour’s, and their main supporter base’s, self promotion and promotion of Leftist politics is poor. Their tactic to gain voters is not through a progressive fight for the working classes, it’s an archaic emphasis on negativity and trying to tell people how shit everything is.
Their understanding of the working classes is poor. It’s not the industrial or post-indisutrial age anymore, when the working class were low paid as a rule. Through the success of historical progressive Labour (a long time ago now!), quite a lot of the traditional working class are well paid and have a nice life, and constantly being told the lives of the working classes are shit by the stern supporters of an archaic Labour voter front, that the country is shit, capitalism is shit (even though capitalism, aided by older Labour ideals, helped working class jobs earn people good wages), switches them off from the left. Telling people who’ve benefitted from Capitalism that Capitalism is shit is a poor tactic, there needs to be more promotion on how Capitalism can be improved or how a better style of mixed economy can enhance the working classes even further.
The traditional “working class” fall anywhere from top administrative roles in the business world; to their understudies; to a new established “middle” class; to affluent workers in jobs that would have been low paid 50-100 years ago but aren’t any longer; to well paid jobs that didn’t exist when this old-hat stance of the left was needed; to an emerging working class who are low-ish paid but have the opportunity to progress up the ladder. These make up the majority of the country, their wage ranges are huge and their opportunity to earn a good wage is very good.
Even within the lower end of this wage structure of this working class, many own their own homes and have capital savings.
These people don’t want to be wallowing in misery, they want to hear forward thinking positives and know that Labour have got a grip of understanding of modern working class.
The left is stuck in the past and needs to progress with the times.
Also, a lot of working class people are patriotic and proud of British culture, but too many on the left want to shame people on this and think that being patriotic is the same as being nationalistic. When it’s not. It never has been and never will be. Great Britain is a great country, British people are fantastic people on the whole, and British culture is brilliant and pride in that culture should not be shamed or falsely given negative spins with snipes like “Little Englanders” or accusations of racism, xenophobia, bigotry or any other old claptrap the country haters of the left want to dish out.
Labour’s awareness of what the poorest in society want and is nil. The poorest aren’t the traditional working class anymore, but there’s a large “underclass” (for want of a better word) who are semi or non-skilled, have no or poor qualifications, no capital or home ownership, and are either part-employed, in-and-out of employment or not employed at all. The major populace of this class are from white neighbourhoods (most of the poorest wards in the UK are majority white areas). These people aren’t being tapped into by Labour and these people feel like Labour don’t really give a shit about them. The left have no understanding of what makes these people tick. Misery promotion isn’t getting them on board with the left. Concentration on the plights (which do exist, of course) of poorer ethnic minority wards isn’t getting these people on board with the left.
Labour need far more innovation to tap into this group of people.
Could this country and the working class be better and better off through better policies of the government? Damn right. Are the current Tories shit and do we need to get rid of them out of govt (although soft Conservatism can work well for working classes, if done right)? Damn right. Is the rise of daft far right wing bollocks politics a load of old shite? Damn right!.. but give us positive progressive thinking on how, give us something to vote for that resonates with us.
Their Green stance is vague at a time when a great deal of people want to put Green policies at the forefront of all political thinking.
Their economic stance has been massively vague and pretty much a joke in the last two General Elections. That 2017 Manifesto that listed how they would spend money was pure fantasy, and even people with no understanding of economics would have either been very sceptical of it or even laughed at it.
Then it’s the pretence that they’re a party of the people but at the same time taking £17k out of everyone’s pensions, having an immigration policy most of the country don’t agree with, being divided and wishy-washy with Brexit, and having an issue with racism against Jews. It’s not exactly endearing us to Labour at all.