Yeh I may well be underestimating the sheer financial prize offered right now by tapping into white guys in Wisconsin or wherever, as opposed to some truly global market that's more future potential. It's easy to get caught up in the global nature of European football when (for example from my experience) you can watch the premier league in a bar in Dar Es Salaam, forgetting that these fans are worth fuck all in broadcasting/advertising revenue in the big picture.a) Agreed. But the USA -- white middle-class USA mind you -- is a VERY large, and mostly untapped market, seeing a change in how young people think about and consume sport, and with one of the "big four" sports (baseball, as played by youngsters) in serious decline, and the competitive league (MLS) still growing but not yet a "major" sport (Atlanta United draws more fans than City; Chicago Fire draws fewer than Bournemouth -- or thereabouts).
b) It's harder for me to agree with this because I am a "legacy fan" according to the SL owners, and one of the reasons I love the league structure is precisely because of its differences to US sports -- balanced schedules (not true in any American sport), promo/relegation (not true in any American sport), random draw cups (not true in any American sport save soccer), regular season winner in the league is automatic champion (not true in any American sport). And some of these would, I think go away in a Super League (under my permanent 20-team full-league model) and some would be kept.
c) Important to know just how huge Liga MX is in the US.
U.S. Viewership Of Liga MX Playoffs Smashes EPL And MLS Ratings
U.S. Viewership Of Liga MX Playoffs Smashes EPL And MLS Ratings
2.5 million people watched the second leg between Chivas and América.the18.com
Of course that's the playoffs, but still -- while I think you're right that immigrant-descended populations are hungry for soccer, most of those I know (from all over the world) do already have their favo(u)rite sides and the ability to watch them somehow with streaming. I think the bigger opportunity is with non-immigrants personally.
That's a really interesting point about the Mexican league. I suppose you could imagine, years into the future, a proper inter-American (i.e. the whole Americas) club competition getting big audiences.
Funny story about immigrants to the US and football, since I've nowhere else to share it. My wife is from Miami but her family are from the Caribbean and love football, to such an extent her brother is called Edson (as in, Pele's real name) and her cousin Diego. She was telling some German bloke this one time and he was like "do you have another cousin called Klinsmann?" As if Klinsmann is the third name on that list? Talk about German arrogance.