Genuinely curious, as I might have a small chance of relaying this to someone at the club...what does everyone think all the problems are currently re the matchday experience, the issues around attendance/atmosphere etc are and what would you do about them? All suggestions welcome.
IMHO, fundamentally it comes down to two things:
- Price of tickets
- Ease of purchasing
Pricing across the board is fundamentally too expensive for a club with a working class fan base based in City which has some of the poorest local authority areas in the EU+UK. We don't have generations of supporters from all over the UK/world to take up the slack but the pricing doesn't recognise this at all. It needs to be significantly cheaper which requires a fundamental change in concept from the club.
The way tickets are sold is akin to booking a holiday. Even the terminology they use is 'booking' rather than buying. It's just another indication that they club think they are selling an 'experience' to a mythical consumer invented by marketing consultants rather than selling tickets to their supporters. The club have created an approach designed to cater to the supporter they wish they had and not the ones they do have.
Watching City should be cheap and easy but's expensive and complicated.
In combination selling an expensive product in a complicated and convoluted way changes the experience of watching City. Instead of participating in City's success we are simply an audience in receipt of light entertainment. The passion is diluted, and having parted with so much cash we expect to be entertained to the same standard every week.
There are multiple other reasons you could look to. The architecture of the stadium, the layout of supporters, the lack of a single end, poor transport, complacency amongst an ageing fanbase that has a sense of entitlements having put up with the 80s 90s and 2000s, but all these things would be mitigated (if not resolved) by cheap tickets made easily available.
The reason the Hamburg game was so memorable wasn't just that the tickets cost £5, it was because they were sold on a first come first served basis - no City card of whatever it's called these days, just pay £5 and watch the game.